Hideo "Pops" Yoshimura started the company "Yoshimura", fifty-five years ago in Japan. Pops had quite a talent at modifying existing parts to make more power. Although Pops worked on planes, cars, and all manner of other combustion engine-powered vehicles, motorcycles were his first love. Soon, Pops developed a large and well-earned reputation for building power. Customers flocked to Yoshimura looking for a competitive edge and Yoshimura delivered it. The company prospered but Pops wanted more. Racing became his staple and success on the famed Daytona banks soon followed. The company was on-track and growing at a rapid pace.
In 2011, Yoshimura celebrates over five decades of making power. The company history is a reflection of the evolution of motorcycle racing during this same period. Although the technology involved in racing is ever changing, one thing remains the same no matter what. Brave men riding fast bikes. Racing by nature is a close-knit activity. The dynamics of fielding a top team in a competitive environment is full of pressure. The pressure, the struggle, and the work, all help to create lasting friendships and memories that will always be treasured. The experience and expertise gained, keep us going forward and looking ahead to new challenges.